Why Content Continues to be King

As Netflix, Amazon, and other video-on-demand platforms continue to expand their global audiences, one thing remains constant: content is king. Exclusive and original content continues to drive both subscriber growth and retention across all the major streaming services. The key for these companies, according to former Netflix Originals Marketing Director Sean McGinn, is in understanding consumers’ viewing habits and preferences to help develop and curate the best programming possible. Sean McGinn sits down with GLG to discuss original content, the intersection of tech and entertainment, and leveraging a direct relationship with consumers.

Sean McGinn is currently an independent media, marketing, and content advisor with over 23 years of experience in film and TV. McGinn most recently served as Marketing Director of Originals at Netflix, where he developed strategy and global creative marketing campaigns for key Netflix Originals projects. Before joining Netflix, McGinn served in marketing, business development, and finance leadership roles at companies like DreamWorks Animation, Pixar Animation Studios, Lucasfilm, and The Walt Disney Company.

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