专家洞见

GLG的专家团拥有约 100 万名成员,涵盖所有主要行业与地区的意见领袖。
在此可浏览部分专家的观点。

B2B Survey Best Practices — Ensuring Data Quality in Market Research
文章

B2B Survey Best Practices — Ensuring Data Quality in Market Research

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
文章

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives
案例研究

Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives

Testing Willingness to Pay for a New Service with Two Potential Payment Models
案例研究

Testing Willingness to Pay for a New Service with Two Potential Payment Models

Price Optimization for Two Versions of a New Medical Device
案例研究

Price Optimization for Two Versions of a New Medical Device

How to Conduct a Market Assessment
文章

How to Conduct a Market Assessment

Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand
案例研究

Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand

Analyzing Best Practices for a Leading South Korean Conglomerate
案例研究

Analyzing Best Practices for a Leading South Korean Conglomerate

Understanding Customer Perspective on Contract Lifecycle Management Software
案例研究

Understanding Customer Perspective on Contract Lifecycle Management Software

Research on Analytics and Business Intelligence
案例研究

Research on Analytics and Business Intelligence

What Is a B2B Focus Group?
文章

What Is a B2B Focus Group?

Developing Business Case for a New Manufacturing Facility
案例研究

Developing Business Case for a New Manufacturing Facility

eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research
白皮书

eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research

Customer Voice Research: New Financial Trading Platform
案例研究

Customer Voice Research: New Financial Trading Platform

Media Industry Research in Southeast Asia: IT
案例研究

Media Industry Research in Southeast Asia: IT

Understanding Cardiometabolic Treatments in the U.S.
案例研究

Understanding Cardiometabolic Treatments in the U.S.

Request for Proposal for a Superannuation Platform in Australia
案例研究

Request for Proposal for a Superannuation Platform in Australia

Retail Pharmacy Research
案例研究

Retail Pharmacy Research

Assessing Vaccine Feasibility
案例研究

Assessing Vaccine Feasibility

Evaluating a New Treatment
案例研究

Evaluating a New Treatment

Understanding Apple’s App Tracking Technology
案例研究

Understanding Apple’s App Tracking Technology

In-Depth Consultation on U.K. Payments Operation
案例研究

In-Depth Consultation on U.K. Payments Operation

Brand Awareness in Western Europe
案例研究

Brand Awareness in Western Europe

Testing Messages for a Cyber Security Solution
案例研究

Testing Messages for a Cyber Security Solution

Target Product Profile Assessment for Treatment of a Women’s Health Condition
案例研究

Target Product Profile Assessment for Treatment of a Women’s Health Condition

U.K. Apparel Brand Voice of Customer
案例研究

U.K. Apparel Brand Voice of Customer

Competitive Analysis of Major IT Service Providers
案例研究

Competitive Analysis of Major IT Service Providers

How to Open Markets and Enhance Products with Customer Insight
案例研究

How to Open Markets and Enhance Products with Customer Insight

Successfully Implementing End-to-End Qualitative Product Research
案例研究

Successfully Implementing End-to-End Qualitative Product Research

Use Discussion Boards to Test Your Messaging
案例研究

Use Discussion Boards to Test Your Messaging

Identifying the Right Message for a Product Refresh
案例研究

Identifying the Right Message for a Product Refresh

Market and Competitive Analysis into Asia’s Health Food Ingredients Market
案例研究

Market and Competitive Analysis into Asia’s Health Food Ingredients Market

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
文章

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Retail Consumer Packaging Survey
案例研究

Retail Consumer Packaging Survey

Purchasing Trends for HR Software Solutions in Western Europe and the U.S.
案例研究

Purchasing Trends for HR Software Solutions in Western Europe and the U.S.

Uncovering Purchasing Trends for Cybersecurity Solutions for Emails in Western Europe
案例研究

Uncovering Purchasing Trends for Cybersecurity Solutions for Emails in Western Europe

Establishing and Growing the American Operation for an E-gaming Corporation
案例研究

Establishing and Growing the American Operation for an E-gaming Corporation

Optimising Medical Technology for Primary Care Workers
案例研究

Optimising Medical Technology for Primary Care Workers

Fine-tuning the Go-to-Market Plan for a Medical Device Company
案例研究

Fine-tuning the Go-to-Market Plan for a Medical Device Company

9 Steps to Energize Innovation
文章

9 Steps to Energize Innovation

eBook | Message Testing: Best Practices
白皮书

eBook | Message Testing: Best Practices

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
文章

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Optimising Service and Price for a B2B Sales Platform
案例研究

Optimising Service and Price for a B2B Sales Platform

Growth Opportunity Assessment for a Leading Korean Chemical Company
案例研究

Growth Opportunity Assessment for a Leading Korean Chemical Company

Supporting Breakthrough Innovation with an Asian Industrial Conglomerate
案例研究

Supporting Breakthrough Innovation with an Asian Industrial Conglomerate

Effective Concept Testing Requires a Well-Written Product Concept
文章

Effective Concept Testing Requires a Well-Written Product Concept

Six Steps to Bring New Technology to Market
文章

Six Steps to Bring New Technology to Market

Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player
案例研究

Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player

In-depth Market Assessment & Voice of Customer Study for a Japanese Industrial Conglomerate
案例研究

In-depth Market Assessment & Voice of Customer Study for a Japanese Industrial Conglomerate

Understanding Research Gaps on Supply and Demand for Alternative Proteins
案例研究

Understanding Research Gaps on Supply and Demand for Alternative Proteins

How to Conduct Message Testing
文章

How to Conduct Message Testing

B2B Focus Groups with Learning and Development
案例研究

B2B Focus Groups with Learning and Development

Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management
案例研究

Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management

When to Conduct Message Testing
文章

When to Conduct Message Testing

Understanding Product Demand in Healthcare Post-COVID-19
案例研究

Understanding Product Demand in Healthcare Post-COVID-19

Market Assessment and Product Profile
案例研究

Market Assessment and Product Profile

Gathering Insights to Reach Net-Zero by 2030
案例研究

Gathering Insights to Reach Net-Zero by 2030

Pricing Strategy Amid Surging Inflation
文章

Pricing Strategy Amid Surging Inflation

Testing and Optimising a Medical Technology Concept
案例研究

Testing and Optimising a Medical Technology Concept

Understanding E-Commerce Merchants’ Operating Platform Needs
案例研究

Understanding E-Commerce Merchants’ Operating Platform Needs

Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand
案例研究

Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
文章

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

Assessing Retail Mortgage Market to Refine a Go-to-Market Plan
案例研究

Assessing Retail Mortgage Market to Refine a Go-to-Market Plan

Reviewing the Indian Adhesives Market and Exploring Avenues for Growth
案例研究

Reviewing the Indian Adhesives Market and Exploring Avenues for Growth

Website Experience Evaluation through UX Research
案例研究

Website Experience Evaluation through UX Research

Healthcare Technical Due Diligence: Assessing a New Cancer Treatment
案例研究

Healthcare Technical Due Diligence: Assessing a New Cancer Treatment

Improving a New Product for Commercial Acceleration
案例研究

Improving a New Product for Commercial Acceleration

Development Trends of Global Organic Chemicals Market
案例研究

Development Trends of Global Organic Chemicals Market

Demand Planning for a New Drug/Device Combination
案例研究

Demand Planning for a New Drug/Device Combination

Rapid Message Testing
案例研究

Rapid Message Testing

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
文章

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

How COVID-19 Impacts Diagnostic Testing
案例研究

How COVID-19 Impacts Diagnostic Testing

What Will Keep Companies Ahead in the ‘New Normal’
文章

What Will Keep Companies Ahead in the ‘New Normal’

Pricing Research
案例研究

Pricing Research

Agile Methodologies: Streamlining the Product Development Process
文章

Agile Methodologies: Streamlining the Product Development Process

Real-Time COVID-19 Consumer Impact
案例研究

Real-Time COVID-19 Consumer Impact

Flash Survey – Adapting to a Crisis
案例研究

Flash Survey – Adapting to a Crisis

Understanding the Landscape for Retail Shipping and Logistics
案例研究

Understanding the Landscape for Retail Shipping and Logistics

Developing Cardiovascular Programs in Health Systems
案例研究

Developing Cardiovascular Programs in Health Systems

COVID-19’s Impact on Portfolio Companies
案例研究

COVID-19’s Impact on Portfolio Companies

Business Continuity Planning Amid COVID-19 – March 11
文章

Business Continuity Planning Amid COVID-19 – March 11

Breaking into the European Market
案例研究

Breaking into the European Market

Assessing IoT Growth Opportunities
案例研究

Assessing IoT Growth Opportunities

Planning a Product Launch
案例研究

Planning a Product Launch

A Post-Acquisition Market Assessment in Europe
案例研究

A Post-Acquisition Market Assessment in Europe

How One IT Company Broke Into the GAFA Market
案例研究

How One IT Company Broke Into the GAFA Market

How Do IT Decision Makers Choose Cloud Services?
案例研究

How Do IT Decision Makers Choose Cloud Services?

New Market Expansion
案例研究

New Market Expansion

Market Sizing for Industrial Equipment
案例研究

Market Sizing for Industrial Equipment

Machine Learning Data for Smart Cities
案例研究

Machine Learning Data for Smart Cities

Why Content Marketing is Not One Size Fits All
视频

Why Content Marketing is Not One Size Fits All

Tech Giant Invests in Product Managers to Stay Ahead
视频

Tech Giant Invests in Product Managers to Stay Ahead

Outside Expertise Gives Innovation a Turbo Boost
视频

Outside Expertise Gives Innovation a Turbo Boost

Finding the Right People to Talk to
视频

Finding the Right People to Talk to

A Leader Learns from Leaders
视频

A Leader Learns from Leaders

Pharma M&A Starts with a Phone Call (or Five)
视频

Pharma M&A Starts with a Phone Call (or Five)

视频

Creative Pioneers Inspire a Car Dream Factory

视频

Specialty Marketing Calls for Deep Industry Expertise

视频

Startup Positioned to Win Every Pitch

视频

Digital Transformation: A Fact, Not a Fad

视频

The Best Questions Are About Questions

The Significance of Logos and Brand Design
视频

The Significance of Logos and Brand Design

Embracing a Customer-Centric Approach to Growth
视频

Embracing a Customer-Centric Approach to Growth

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