专家洞见

GLG的专家团拥有约 100 万名成员，涵盖所有主要行业与地区的意见领袖。
在此可浏览部分专家的观点。

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全部文章案例研究视频白皮书播客
B2B Survey Best Practices — Ensuring Data Quality in Market Research
文章

B2B Survey Best Practices — Ensuring Data Quality in Market Research

Corporate Firm Resources
Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
文章

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

Conjoint Analysis, Pricing Research, Willingness to Pay, Corporate Firm Resources
Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives
案例研究

Quantifying Customers’ Willingness to Pay for Sustainable Product Alternatives

Corporate Firm Resources
Testing Willingness to Pay for a New Service with Two Potential Payment Models
案例研究

Testing Willingness to Pay for a New Service with Two Potential Payment Models

Corporate Firm Resources
Price Optimization for Two Versions of a New Medical Device
案例研究

Price Optimization for Two Versions of a New Medical Device

Corporate Firm Resources
How to Conduct a Market Assessment
文章

How to Conduct a Market Assessment

Market Assessment, Market Research, Corporate Firm Resources
Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand
案例研究

Developing European Go-to-Market Strategy for an Asian Dermal Filler Brand

Integrated Insights, Corporate Firm Resources
Analyzing Best Practices for a Leading South Korean Conglomerate
案例研究

Analyzing Best Practices for a Leading South Korean Conglomerate

Integrated Insights, Corporate Firm Resources
Understanding Customer Perspective on Contract Lifecycle Management Software
案例研究

Understanding Customer Perspective on Contract Lifecycle Management Software

Corporate Firm Resources
Research on Analytics and Business Intelligence
案例研究

Research on Analytics and Business Intelligence

Executive Placements, Corporate Firm Resources
What Is a B2B Focus Group?
文章

What Is a B2B Focus Group?

Corporate Firm Resources
Developing Business Case for a New Manufacturing Facility
案例研究

Developing Business Case for a New Manufacturing Facility

Integrated Insights, Corporate Firm Resources
eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research
白皮书

eBook | Diving Deeper: GLG’s Guide to Effective Qualitative Research

Corporate Firm Resources
Customer Voice Research: New Financial Trading Platform
案例研究

Customer Voice Research: New Financial Trading Platform

Integrated Insights, Corporate Firm Resources
Media Industry Research in Southeast Asia: IT
案例研究

Media Industry Research in Southeast Asia: IT

Integrated Insights, Corporate Firm Resources
Understanding Cardiometabolic Treatments in the U.S.
案例研究

Understanding Cardiometabolic Treatments in the U.S.

Corporate Firm Resources
Request for Proposal for a Superannuation Platform in Australia
案例研究

Request for Proposal for a Superannuation Platform in Australia

Executive Placements, Corporate Firm Resources
Retail Pharmacy Research
案例研究

Retail Pharmacy Research

Integrated Insights, Corporate Firm Resources
Assessing Vaccine Feasibility
案例研究

Assessing Vaccine Feasibility

Integrated Insights, Corporate Firm Resources
Evaluating a New Treatment
案例研究

Evaluating a New Treatment

Integrated Insights, Corporate Firm Resources
Understanding Apple’s App Tracking Technology
案例研究

Understanding Apple’s App Tracking Technology

Corporate Firm Resources
In-Depth Consultation on U.K. Payments Operation
案例研究

In-Depth Consultation on U.K. Payments Operation

Executive Placements, Corporate Firm Resources
Brand Awareness in Western Europe
案例研究

Brand Awareness in Western Europe

Corporate Firm Resources
Testing Messages for a Cyber Security Solution
案例研究

Testing Messages for a Cyber Security Solution

Integrated Insights, Message Testing, Corporate Firm Resources
Target Product Profile Assessment for Treatment of a Women’s Health Condition
案例研究

Target Product Profile Assessment for Treatment of a Women’s Health Condition

Corporate Firm Resources
U.K. Apparel Brand Voice of Customer
案例研究

U.K. Apparel Brand Voice of Customer

Corporate Firm Resources
Competitive Analysis of Major IT Service Providers
案例研究

Competitive Analysis of Major IT Service Providers

India, Integrated Insights, Corporate Firm Resources
How to Open Markets and Enhance Products with Customer Insight
案例研究

How to Open Markets and Enhance Products with Customer Insight

Corporate Firm Resources
Successfully Implementing End-to-End Qualitative Product Research
案例研究

Successfully Implementing End-to-End Qualitative Product Research

Corporate Firm Resources
Use Discussion Boards to Test Your Messaging
案例研究

Use Discussion Boards to Test Your Messaging

Corporate Firm Resources
Identifying the Right Message for a Product Refresh
案例研究

Identifying the Right Message for a Product Refresh

Message Testing, Corporate Firm Resources
Market and Competitive Analysis into Asia’s Health Food Ingredients Market
案例研究

Market and Competitive Analysis into Asia’s Health Food Ingredients Market

Corporate Firm Resources
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
文章

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, Professional Service Firm Resources
Retail Consumer Packaging Survey
案例研究

Retail Consumer Packaging Survey

Corporate Firm Resources
Purchasing Trends for HR Software Solutions in Western Europe and the U.S.
案例研究

Purchasing Trends for HR Software Solutions in Western Europe and the U.S.

Corporate Firm Resources
Uncovering Purchasing Trends for Cybersecurity Solutions for Emails in Western Europe
案例研究

Uncovering Purchasing Trends for Cybersecurity Solutions for Emails in Western Europe

Corporate Firm Resources
Establishing and Growing the American Operation for an E-gaming Corporation
案例研究

Establishing and Growing the American Operation for an E-gaming Corporation

Executive Placements, Corporate Firm Resources
Optimising Medical Technology for Primary Care Workers
案例研究

Optimising Medical Technology for Primary Care Workers

Concept Testing, Corporate Firm Resources
Fine-tuning the Go-to-Market Plan for a Medical Device Company
案例研究

Fine-tuning the Go-to-Market Plan for a Medical Device Company

Corporate Firm Resources
9 Steps to Energize Innovation
文章

9 Steps to Energize Innovation

Innovation, Jobs to be Done, Corporate Firm Resources
eBook | Message Testing: Best Practices
白皮书

eBook | Message Testing: Best Practices

Market Research, Message Testing, Corporate Firm Resources, Professional Service Firm Resources
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
文章

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Innovation, Market Research, Voice of Customer, Corporate Firm Resources
Optimising Service and Price for a B2B Sales Platform
案例研究

Optimising Service and Price for a B2B Sales Platform

Corporate Firm Resources
Growth Opportunity Assessment for a Leading Korean Chemical Company
案例研究

Growth Opportunity Assessment for a Leading Korean Chemical Company

Integrated Insights, Corporate Firm Resources
Supporting Breakthrough Innovation with an Asian Industrial Conglomerate
案例研究

Supporting Breakthrough Innovation with an Asian Industrial Conglomerate

Integrated Insights, Corporate Firm Resources
Effective Concept Testing Requires a Well-Written Product Concept
文章

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research, Corporate Firm Resources
Six Steps to Bring New Technology to Market
文章

Six Steps to Bring New Technology to Market

Go-to-Market, Technology, Corporate Firm Resources, Professional Service Firm Resources
Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player
案例研究

Global Innovation Scanning Exercise for a Japanese Multinational Pharmaceuticals Player

Integrated Insights, Corporate Firm Resources
In-depth Market Assessment & Voice of Customer Study for a Japanese Industrial Conglomerate
案例研究

In-depth Market Assessment & Voice of Customer Study for a Japanese Industrial Conglomerate

Integrated Insights, Corporate Firm Resources
Understanding Research Gaps on Supply and Demand for Alternative Proteins
案例研究

Understanding Research Gaps on Supply and Demand for Alternative Proteins

Corporate Firm Resources
How to Conduct Message Testing
文章

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, Professional Service Firm Resources
B2B Focus Groups with Learning and Development
案例研究

B2B Focus Groups with Learning and Development

Corporate Firm Resources
Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management
案例研究

Understanding the Use of a Drug in Infectious Fungal Disease (IFD) Management

Corporate Firm Resources
When to Conduct Message Testing
文章

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, Professional Service Firm Resources
Understanding Product Demand in Healthcare Post-COVID-19
案例研究

Understanding Product Demand in Healthcare Post-COVID-19

Corporate Firm Resources
Market Assessment and Product Profile
案例研究

Market Assessment and Product Profile

Corporate Firm Resources
Gathering Insights to Reach Net-Zero by 2030
案例研究

Gathering Insights to Reach Net-Zero by 2030

Southeast Asia, Corporate Firm Resources
Pricing Strategy Amid Surging Inflation
文章

Pricing Strategy Amid Surging Inflation

Pricing, Corporate Firm Resources
Testing and Optimising a Medical Technology Concept
案例研究

Testing and Optimising a Medical Technology Concept

Corporate Firm Resources
Understanding E-Commerce Merchants’ Operating Platform Needs
案例研究

Understanding E-Commerce Merchants’ Operating Platform Needs

eCommerce, Southeast Asia, Corporate Firm Resources
Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand
案例研究

Consumer Insights into Healthy Snack Food Customers in Australia and New Zealand

Australia, Consumer Packaged Goods, Integrated Insights, New Zealand, Corporate Firm Resources
Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
文章

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

IoT, Manufacturing, Corporate Firm Resources, Professional Service Firm Resources
Assessing Retail Mortgage Market to Refine a Go-to-Market Plan
案例研究

Assessing Retail Mortgage Market to Refine a Go-to-Market Plan

Integrated Insights, Corporate Firm Resources
Reviewing the Indian Adhesives Market and Exploring Avenues for Growth
案例研究

Reviewing the Indian Adhesives Market and Exploring Avenues for Growth

India, Integrated Insights, Corporate Firm Resources
Website Experience Evaluation through UX Research
案例研究

Website Experience Evaluation through UX Research

Southeast Asia, Website UX Research, Corporate Firm Resources
Healthcare Technical Due Diligence: Assessing a New Cancer Treatment
案例研究

Healthcare Technical Due Diligence: Assessing a New Cancer Treatment

South Korea, Corporate Firm Resources
Improving a New Product for Commercial Acceleration
案例研究

Improving a New Product for Commercial Acceleration

Southeast Asia, Corporate Firm Resources
Development Trends of Global Organic Chemicals Market
案例研究

Development Trends of Global Organic Chemicals Market

Industrials, Integrated Insights, Japan, Corporate Firm Resources
Demand Planning for a New Drug/Device Combination
案例研究

Demand Planning for a New Drug/Device Combination

Integrated Insights, Corporate Firm Resources
Customer and Buyer Research
案例研究

Customer and Buyer Research

Integrated Insights, Corporate Firm Resources
Rapid Message Testing
案例研究

Rapid Message Testing

Corporate Firm Resources
Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
文章

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

Corporate Firm Resources, Professional Service Firm Resources
How COVID-19 Impacts Diagnostic Testing
案例研究

How COVID-19 Impacts Diagnostic Testing

Integrated Insights, Corporate Firm Resources
What Will Keep Companies Ahead in the ‘New Normal’
文章

What Will Keep Companies Ahead in the ‘New Normal’

Coronavirus, New Normal, Corporate Firm Resources
Pricing Research
案例研究

Pricing Research

Integrated Insights, Corporate Firm Resources
Agile Methodologies: Streamlining the Product Development Process
文章

Agile Methodologies: Streamlining the Product Development Process

Agile, Research Methodology, Corporate Firm Resources, Professional Service Firm Resources
Real-Time COVID-19 Consumer Impact
案例研究

Real-Time COVID-19 Consumer Impact

Corporate Firm Resources
Flash Survey – Adapting to a Crisis
案例研究

Flash Survey – Adapting to a Crisis

Corporate Firm Resources
Understanding the Landscape for Retail Shipping and Logistics
案例研究

Understanding the Landscape for Retail Shipping and Logistics

Corporate Firm Resources
Developing Cardiovascular Programs in Health Systems
案例研究

Developing Cardiovascular Programs in Health Systems

Corporate Firm Resources
COVID-19’s Impact on Portfolio Companies
案例研究

COVID-19’s Impact on Portfolio Companies

Technology, Corporate Firm Resources
Business Continuity Planning Amid COVID-19 – March 11
文章

Business Continuity Planning Amid COVID-19 – March 11

Coronavirus, Corporate Firm Resources
Breaking into the European Market
案例研究

Breaking into the European Market

Integrated Insights, Corporate Firm Resources
Assessing IoT Growth Opportunities
案例研究

Assessing IoT Growth Opportunities

Integrated Insights, Technology, Corporate Firm Resources
Planning a Product Launch
案例研究

Planning a Product Launch

Integrated Insights, Corporate Firm Resources
A Post-Acquisition Market Assessment in Europe
案例研究

A Post-Acquisition Market Assessment in Europe

Integrated Insights, Corporate Firm Resources
How One IT Company Broke Into the GAFA Market
案例研究

How One IT Company Broke Into the GAFA Market

Integrated Insights, Technology, Corporate Firm Resources
How Do IT Decision Makers Choose Cloud Services?
案例研究

How Do IT Decision Makers Choose Cloud Services?

Integrated Insights, Technology, Corporate Firm Resources
New Market Expansion
案例研究

New Market Expansion

Technology, Corporate Firm Resources
Market Sizing for Industrial Equipment
案例研究

Market Sizing for Industrial Equipment

Industrials, Integrated Insights, Corporate Firm Resources
Machine Learning Data for Smart Cities
案例研究

Machine Learning Data for Smart Cities

Technology, Corporate Firm Resources
Why Content Marketing is Not One Size Fits All
视频

Why Content Marketing is Not One Size Fits All

Branding, Marketing, Corporate Firm Resources, Professional Service Firm Resources
Tech Giant Invests in Product Managers to Stay Ahead
视频

Tech Giant Invests in Product Managers to Stay Ahead

Corporate Firm Resources
Outside Expertise Gives Innovation a Turbo Boost
视频

Outside Expertise Gives Innovation a Turbo Boost

Corporate Firm Resources
Finding the Right People to Talk to
视频

Finding the Right People to Talk to

Corporate Firm Resources
A Leader Learns from Leaders
视频

A Leader Learns from Leaders

Corporate Firm Resources
Pharma M&A Starts with a Phone Call (or Five)
视频

Pharma M&A Starts with a Phone Call (or Five)

Corporate Firm Resources
视频

Creative Pioneers Inspire a Car Dream Factory

Corporate Firm Resources
视频

Specialty Marketing Calls for Deep Industry Expertise

Corporate Firm Resources
视频

Startup Positioned to Win Every Pitch

Corporate Firm Resources
视频

Digital Transformation: A Fact, Not a Fad

Corporate Firm Resources
视频

The Best Questions Are About Questions

Corporate Firm Resources
The Significance of Logos and Brand Design
视频

The Significance of Logos and Brand Design

Branding, Marketing, Corporate Firm Resources, Professional Service Firm Resources
Embracing a Customer-Centric Approach to Growth
视频

Embracing a Customer-Centric Approach to Growth

Branding, Marketing, Corporate Firm Resources, Professional Service Firm Resources

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