Market Sizing for Industrial Equipment

When a major industrial company was building out a five-year product roadmap, GLG helped them better understand the North American market for winches, hoists and related equipment.

Investigating a New Market

In 2018, an industrial conglomerate partnered with GLG to study the market size and growth opportunities for winches and hoists across nine different automotive end-markets.

Unique Insights Across Research
Deeper Engagement

GLG’s Projects team engaged a range of subject-matter experts to collect both qualitative and quantitative insights.

18 Moderated Calls

A Network Member spoke to industry experts on end-use application and growth prospects, collecting a robust data set to help inform the client’s market-sizing models.

Quantitative Research on End Usage

A data science-focused Network Member helped the client analyze the market for each product using a top-down approach, considering each sub-application.

Delivering the Results

GLG’s Project team delivered a market-size matrix reflecting nine products across nine main sub-applications. The project concluded with an executive-ready report outlining key findings, specifically market sizing and product overviews, as well as end user applications.

Let us start helping you today

As the world’s insight network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.


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