专家洞见

GLG的专家团拥有约 100 万名成员，涵盖所有主要行业与地区的意见领袖。
在此可浏览部分专家的观点。

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Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
文章

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, Professional Service Firm Resources
Six Steps to Bring New Technology to Market
文章

Six Steps to Bring New Technology to Market

Go-to-Market, Technology, Corporate Firm Resources, Professional Service Firm Resources
How to Conduct Message Testing
文章

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, Professional Service Firm Resources
When to Conduct Message Testing
文章

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, Professional Service Firm Resources
Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
文章

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

IoT, Manufacturing, Corporate Firm Resources, Professional Service Firm Resources
Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
文章

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

Corporate Firm Resources, Professional Service Firm Resources
Agile Methodologies: Streamlining the Product Development Process
文章

Agile Methodologies: Streamlining the Product Development Process

Agile, Research Methodology, Corporate Firm Resources, Professional Service Firm Resources

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