专家洞见

GLG的专家团拥有约 100 万名成员，涵盖所有主要行业与地区的意见领袖。
在此可浏览部分专家的观点。

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Market Research
Avoiding Bias in Market Research: Types of Bias
文章

Avoiding Bias in Market Research: Types of Bias

Avoiding Bias, Bias, Market Research
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
文章

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing
eBook | Message Testing: Best Practices
白皮书

eBook | Message Testing: Best Practices

Market Research, Message Testing
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
文章

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Innovation, Market Research, Voice of Customer
Effective Concept Testing Requires a Well-Written Product Concept
文章

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research
How to Conduct Message Testing
文章

How to Conduct Message Testing

Market Research, Message Testing
Improving B2B Message Testing
文章

Improving B2B Message Testing

GLG Applied Webcast, Market Research, Message Testing
When to Conduct Message Testing
文章

When to Conduct Message Testing

Market Research, Message Testing
What Is Message Testing, and Why Does It Matter? 
文章

What Is Message Testing, and Why Does It Matter? 

Market Research, Message Testing
The Right Moment to Put Your Value Proposition to the Test
文章

The Right Moment to Put Your Value Proposition to the Test

Concept Testing, Market Research, GLG Applied Webcast

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