专家洞见

GLG的专家团拥有约 100 万名成员，涵盖所有主要行业与地区的意见领袖。
在此可浏览部分专家的观点。

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B2B Survey Best Practices — Ensuring Data Quality in Market Research
文章

B2B Survey Best Practices — Ensuring Data Quality in Market Research

Corporate Firm Resources
Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research
文章

Mastering Pricing Strategies: Your Essential Guide to Effective Pricing Research

Conjoint Analysis, Pricing Research, Willingness to Pay, Corporate Firm Resources
How to Conduct a Market Assessment
文章

How to Conduct a Market Assessment

Market Assessment, Market Research, Corporate Firm Resources
What Is a B2B Focus Group?
文章

What Is a B2B Focus Group?

Corporate Firm Resources
Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing
文章

Use Science to Make Your Product Launch Successful: Concept Testing and Message Testing

Concept Testing, Market Research, Message Testing, Product Management, Product Marketing, Corporate Firm Resources, Professional Service Firm Resources
9 Steps to Energize Innovation
文章

9 Steps to Energize Innovation

Innovation, Jobs to be Done, Corporate Firm Resources
Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators
文章

Jobs-to-be-Done Philosophy: A Practical Application for Product Innovators

Innovation, Market Research, Voice of Customer, Corporate Firm Resources
Effective Concept Testing Requires a Well-Written Product Concept
文章

Effective Concept Testing Requires a Well-Written Product Concept

Concept Testing, Market Research, Corporate Firm Resources
Six Steps to Bring New Technology to Market
文章

Six Steps to Bring New Technology to Market

Go-to-Market, Technology, Corporate Firm Resources, Professional Service Firm Resources
How to Conduct Message Testing
文章

How to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, Professional Service Firm Resources
When to Conduct Message Testing
文章

When to Conduct Message Testing

Market Research, Message Testing, Corporate Firm Resources, Professional Service Firm Resources
Pricing Strategy Amid Surging Inflation
文章

Pricing Strategy Amid Surging Inflation

Pricing, Corporate Firm Resources
Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
文章

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

IoT, Manufacturing, Corporate Firm Resources, Professional Service Firm Resources
Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions
文章

Ebook | De-Risking Transformational Innovation: The Science Behind Managing Assumptions

Corporate Firm Resources, Professional Service Firm Resources
What Will Keep Companies Ahead in the ‘New Normal’
文章

What Will Keep Companies Ahead in the ‘New Normal’

Coronavirus, New Normal, Corporate Firm Resources
Agile Methodologies: Streamlining the Product Development Process
文章

Agile Methodologies: Streamlining the Product Development Process

Agile, Research Methodology, Corporate Firm Resources, Professional Service Firm Resources
Business Continuity Planning Amid COVID-19 – March 11
文章

Business Continuity Planning Amid COVID-19 – March 11

Coronavirus, Corporate Firm Resources

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