A major technology client sought to understand what B2B operating platform services would be of interest to e-commerce merchants and their willingness to pay in order to uncover market blind spots. The client also wanted to identify the pain points experienced by e-commerce merchants and assess their likelihood to change operating platforms based on the value-added services provided.

To answer these questions, the GLG Survey Team conducted an extensive survey with 80 high-quality global e-commerce business operators from Asia, EMEA , and the U.S. who understood the operation of the business and had used these platforms.

GLG’s deep understanding of the clients’ needs allowed for close collaboration, which ensured that high-quality research results were delivered within two weeks.

The team completed the project within two weeks and helped the client profile what new B2B products and services would be of interest to e-commerce merchants and enabled it to identify blind spots to map out the market.