New Market Expansion
Learning the specific operational procedures that drive an IT Decision Maker’s technology needs is a critical piece of understanding the opportunity for growth in a new marketplace. By using GLG to access stakeholders up and down the value chain, tech-strategy teams get real-time feedback from the marketplace that helps them effectively establish market-share in right new spaces and stay up-to-date on vendor perceptions in their existing markets.
Situation
GLG partnered with the Corporate Strategy team of a global cloud solutions provider to help them explore market expansion opportunities in the media and entertainment space.
“I work on the distribution side of the business and can discuss how cloud technologies affect my part of the value chain.”
“Cloud technologies made our pre and post production processes run much more efficiently.”
“Cloud technology came into play in two areas where I was involved: planning and analytics, and content storage and delivery.”
“I was responsible for managing our infrastructure workflows, including the public and private cloud, our three data centers, and the procurement of our cloud services.”
Qualitative Insights
GLG conducted a survey of 80 senior media and entertainment IT professionals to learn more about which mission-critical applications could feasibly be moved to the cloud in the next 3-5 years.
Let us start helping you today
As the world’s insight network, GLG connects clients to the subject-matter experts who can provide real-world insights to make informed decisions. Our team of professionals work with you to create a tailored approach that identifies, assesses, and answers your questions on your timeline. We bring the power of insight to every great professional decision.