专家洞见

GLG的专家团拥有约 100 万名成员,涵盖所有主要行业与地区的意见领袖。
在此可浏览部分专家的观点。

Effective Concept Testing Requires a Well-Written Product Concept
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Effective Concept Testing Requires a Well-Written Product Concept

Six Steps to Bring New Technology to Market
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Six Steps to Bring New Technology to Market

How to Conduct Message Testing
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How to Conduct Message Testing

Improving B2B Message Testing
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Improving B2B Message Testing

When to Conduct Message Testing
文章

When to Conduct Message Testing

Pricing Strategy Amid Surging Inflation
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Pricing Strategy Amid Surging Inflation

What Is Message Testing, and Why Does It Matter? 
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What Is Message Testing, and Why Does It Matter? 

The Right Moment to Put Your Value Proposition to the Test
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The Right Moment to Put Your Value Proposition to the Test

How Corporate Boards Should Oversee ESG
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How Corporate Boards Should Oversee ESG

Qualitative vs. Quantitative Research — Here’s What You Need to Know
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Qualitative vs. Quantitative Research — Here’s What You Need to Know

Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing
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Embracing Industry 4.0 and Zero-Downtime, Zero-Defects Manufacturing

Six Steps to Organizing an SME Interview
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Six Steps to Organizing an SME Interview

How to Effectively Interview a Subject Matter Expert
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How to Effectively Interview a Subject Matter Expert

The 6 Pillars of Successful Survey Design
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The 6 Pillars of Successful Survey Design

Three Methods to Measure What Customers Really Want
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Three Methods to Measure What Customers Really Want

The Route to More Persuasive Business Communication
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The Route to More Persuasive Business Communication

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