专家洞见

GLG的专家团拥有超过90万名成员,涵盖所有主要行业与地区的意见领袖。
在此可浏览部分专家的观点。

“调研系列”专题(三):调研问卷设计的八大原则
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“调研系列”专题(三):调研问卷设计的八大原则

“调研系列”专题(二):您需要什么类型的调研?
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“调研系列”专题(二):您需要什么类型的调研?

“调研系列”专题(一):接触受访者的正确方式
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“调研系列”专题(一):接触受访者的正确方式

Tracking Television’s Trends
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Tracking Television’s Trends

Understanding a La Carte Cable and Disruptive Content Distribution
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Understanding a La Carte Cable and Disruptive Content Distribution

Don’t Throw Out Your Big Screen: The Future of TV and Online Video
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Don’t Throw Out Your Big Screen: The Future of TV and Online Video

Gearing Up for 5G
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Gearing Up for 5G

The Power of Good News and a Good Night’s Rest
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The Power of Good News and a Good Night’s Rest

Why Content Continues to be King
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Why Content Continues to be King

The Future of Media: Contagious Marketing and the Success of Buzzfeed
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The Future of Media: Contagious Marketing and the Success of Buzzfeed

Why Terrestrial Radio is Here to Stay
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Why Terrestrial Radio is Here to Stay

Predicting the Future of the Video Industry
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Predicting the Future of the Video Industry

How HBO Now Came to Be
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How HBO Now Came to Be

Live Sports in the Age of Cord-Cutting
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Live Sports in the Age of Cord-Cutting

Modern Media and the Evolution of Broadcast Networks
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Modern Media and the Evolution of Broadcast Networks

New Metrics in Digital Marketing
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New Metrics in Digital Marketing